smoke-free products
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مال وأعمال
IQOS One of the Most Valuable Global Brands, According to Kantar’s BrandZ 2026 Ranking
IQOS, the world’s #1 tobacco heating system1, from Philip Morris International (PMI) has been included for the first time among the Top 100 Most Valuable Brands globally in Kantar BrandZ 2026 ranking This ranking solidifies the growing global momentum of IQOS and reflects its emergence as an iconic brand with strong cultural relevance among adult nicotine users seeking better alternatives…
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منوعات
IQOS Reauthorized by U.S. Food and Drug Administration as a Modified Risk Tobacco Product
IQOS, the number 1 tobacco heating system1, from Philip Morris International continues to expand in several countries within the category of smoke-free products, supported by the recent U.S. Food and Drug Administration decision to renew its authorization as a Modified Risk Tobacco Product. Scientific assessments indicate that a complete switch from cigarettes to IQOS may reduce exposure to certain harmful…
