Heated Tobacco Products

IQOS One of the Most Valuable Global Brands, According to Kantar’s BrandZ 2026 Ranking

IQOS, the world’s #1 tobacco heating system1, from Philip Morris International (PMI) has been included for the first time among the Top 100 Most Valuable Brands globally in Kantar BrandZ 2026 ranking This ranking solidifies the growing global momentum of IQOS and reflects its emergence as an iconic brand with strong cultural relevance among adult nicotine users seeking better alternatives…