Kemet Precious Metals Launches KPM+ to Enhance Customer Experience and Unify Brand Benefits

عزالدين إسماعيلالسبت 7 نوفمبر 2026 في 3:20 م

Kemet Precious Metals has announced the launch of KPM+, a new loyalty program designed to enhance customer experiences.

The initiative brings the company’s portfolio of brands together under one integrated platform, offering customers rewards and exclusive benefits.

The program enables customers to earn points through purchases and redeem them across participating brands and services.

KPM+ covers several brands, including BTC, GD&M, Gemeva and Odyssey, alongside travel bookings through Travel Boutique.

Customers can accumulate points and exchange them for selected products, services, exclusive offers and benefits across participating brands.

The program also allows customers to redeem their accumulated points directly at Gemeva stores.

Furthermore, KPM+ extends its benefits through a growing network of partner brands operating across various sectors.

These sectors include healthcare, personal care, pharmacies, retail, supermarkets, restaurants, entertainment and several other consumer-focused industries.

A Unified Platform for Rewards and Exclusive Offers

Customers can access their accumulated points and redeem rewards directly through the KPM+ mobile application.

The application also enables users to benefit from discount codes across KPM brands and participating partners.

This approach connects multiple industries through one platform, allowing customers to enjoy greater value from everyday purchases.

Strengthening Customer Experience Through Strategic Partnerships

Hassan Nassar, CEO of Kemet Precious Metals, described the launch as another important step in enhancing customer experiences.

He explained that the program aims to strengthen integration across the company’s different brands and business activities.

Nassar added that KPM+ enables customers to gain greater value from their purchases through diverse benefits and exclusive offers.

He also highlighted the company’s strategy of expanding its services and developing strategic partnerships across different industries.

These partnerships are expected to provide customers with a more integrated, diversified and convenient experience.

Regional Presence and a Diversified Brand Portfolio

Kemet Precious Metals is an Egyptian company operating in the precious metals industry, with a presence across regional markets.

Its regional footprint includes Saudi Arabia, the United Arab Emirates, Bahrain, Kuwait and Oman.

The company’s portfolio includes BTC, a leading brand specializing in gold and silver bullion products.

It also includes GD&M, which focuses on diamonds and fine jewelry, alongside Gemeva, specializing in jewelry and diamonds.

The portfolio further includes Odyssey, dedicated to artworks and distinctive furniture pieces, and Travel Boutique, specializing in luxury travel and tourism services.

Through KPM+, the company aims to connect its diverse businesses and expand the range of benefits available to customers.