CHERY Unveils Its New Global Vision “For Family” and Debuts the Multi-Purpose TIGGO V at AutoChina 2026

ملك عبدالقادرالإثنين 27 أبريل 2026

In a move that marks a significant strategic evolution in its global journey, CHERY announced, during its participation at AutoChina 2026, the launch of its new brand vision under the slogan “For Family,” alongside the world premiere of its multi-purpose vehicle, TIGGO V — introducing a fresh concept of family mobility that seamlessly blends practicality with versatility.

A New Vision: From a Global Brand to a “Global Citizen”

With over 23 years of experience and a presence in more than 120 countries, CHERY today serves over 4.5 million families worldwide. One vehicle is chosen every minute. The company now aims for an ambitious goal: 10 million family users globally by 2030.

This vision goes beyond numbers, showing a qualitative shift in the brand’s philosophy. CHERY is moving from global expansion to true local integration. Its operations are rooted in local presence and community engagement. The global network includes 8 R&D centers, 36 production bases, more than 2,000 dealers, and 1,800 service centers worldwide.

Jeff Zhang, CEO of CHERY Brand, stated: “For Family is not just a phrase; it is our promise to provide families with a safer, more comfortable travel experience through dependable quality and intuitive technology that anticipates their everyday needs.”

Three Core Pillars: Safety, Space, and Technology

The “For Family” philosophy is based on three main benefits:

Safety for All: Unified global safety standards with high-strength body structures, advanced driver assistance systems (ADAS), and comprehensive protection in all driving situations ensure peace of mind for every family member.

Space Equality: Smart interior design transforms the vehicle into a comfortable “second home,” with flexible seating and genuine 7-seat configurations to accommodate different family sizes and lifestyles.

Technology for Everyone: Advanced features—like CHERY’s sixth-generation hybrid system, intelligent cockpit, remote control, and advanced parking—enable users to enjoy efficiency, convenience, and future-proof innovation.

شيري CHERY تكشف عن TIGGO V متعددة الاستخدامات لأول مرة عالميًا

TIGGO V: A New Benchmark for Multi-Functional Family Mobility

CHERY introduced the TIGGO V as a practical example of its vision. The vehicle combines SUV, MPV, and Pickup capabilities. It is designed to meet the diverse needs of modern families.

The letter “V” represents three key values: Versatility: One vehicle for every scenario
 Value: Practical solutions that ease everyday demands
 Victory: A companion for families on their journey toward a better future
Three Modes… One Vehicle
1. SUV Mode: A bold design inspired by the strength of a tiger, featuring a striking front fascia and LED lighting, with a body composed of 76% high-strength steel and aluminum, supported by advanced safety systems including collision warning and autonomous emergency braking.
2. MPV Mode: A spacious interior with a true three-row, seven-seat configuration, convertible seating into a “bed mode,” 42 storage compartments, tri-zone climate control, and an N95-grade air filtration system for a healthier and more comfortable ride.
3. Pickup (PUP) Mode: A quick-detach rear structure that expands cargo capacity with ease, complemented by compatibility with outdoor accessories such as roof tents and vehicle refrigerators — ideal for both leisure and commercial use.

Balanced Performance and Advanced Engineering

The TIGGO V uses CHERY’s advanced hybrid system (CSH), offering strong performance and fuel efficiency as low as 6 L/100 km in hybrid mode. Its refined suspension system provides stability. With 220 mm ground clearance and a 700 mm wading depth, it suits a variety of driving conditions.

An Integrated User-Centric Service Ecosystem

CHERY enhances ownership through the CHERY FAMILY CARE service ecosystem. This model is globally unified but locally responsive, covering the full vehicle lifecycle. It ensures peace of mind and long-term customer confidence.

With this dual launch, CHERY reaffirms its commitment to putting families at the center of innovation. This opens a new chapter in its global journey, focused on providing practical, warm mobility experiences for families worldwide.