TRU announces its collaboration with Egyptian drift champion Karim Hany, marking a partnership built on shared values of flexibility, control, and precision.
Karim Hany’s journey reflects ambition and leadership. As one of the pioneers of drifting in Egypt, he has played a key role in paving the way for the sport locally, progressing to become the first Egyptian to qualify for global drifting competitions, including competing in Drift Masters—placing Egypt firmly on the international drifting map.
In parallel, TRU has built strong momentum. In a course of a year and couple of months, the company has established a solid footprint in Egypt’s consumer finance sector—serving close to 100,000 customers and facilitating nearly EGP 4 billion in sales.
And an array of more than 5 products.
This growth reflects TRU’s focus on delivering financial solutions that prioritize flexibility, control, and seamless user experience.
This collaboration reflects TRU’s broader vision of supporting champions in their journeys—partnering with individuals who are pushing boundaries and redefining what is possible.
Karim Hany commented:
“Drifting is about control, precision, and constantly pushing your limits. Partnering with TRU feels natural because they share the same mindset—giving people the tools to stay in control and move forward with confidence.”
Ahmed Seoudy, CEO of TRU, commented:
“At TRU, we believe in backing people who are shaping new paths. Karim represents a new generation of Egyptian talent competing globally, and we are proud to support his journey.”
Fareeda Ihab, Head of Brand & Marketing at TRU, added:
“Karim’s journey is about pushing limits while staying in control—values that are deeply rooted in TRU.
This collaboration is about supporting that journey and being part of what comes next.”
As Karim continues to compete internationally, TRU continues to scale its presence—both driven by a shared mindset of progression and performance.
TRU is a consumer finance platform building a strong presence in Egypt through flexible, user-centric financial solutions. Built around the philosophy of “Your Terms & Conditions Apply,” TRU empowers customers to choose how they pay—offering greater control, clarity, and adaptability.
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