OPPO Showcases Its Latest Innovations at Cairo ICT 2026 and Unveils Expansion Plans in Egypt

إيمان شعبانالأربعاء 11 نوفمبر 2026 في 4:06 م

OPPO is moving toward strengthening its industrial and commercial presence in Egypt, alongside its technological investments and expansion plans in the local market.

The company’s participation in the 30th edition of Cairo ICT 2026 reflected its interest in developing local manufacturing and expanding its product and service portfolio.

During the exhibition, OPPO showcased its latest products, led by the OPPO Find X10 series, alongside its integrated ecosystem of connected smart devices (IoT).

The company focused on leveraging advanced imaging technologies and professional content creation tools to provide Egyptian content creators and filmmakers with greater capabilities.

OPPO’s Egypt Factory Targets Production of 2.255 Million Smartphones

Local manufacturing attracted particular attention during the visit of Dr. Mostafa Madbouly, Prime Minister, to the company’s pavilion.

The Prime Minister reviewed local manufacturing operations, the factory’s current production capacity, and its operating mechanisms in Egypt.

Noah Ma, General Manager of OPPO Egypt, said that the Egyptian market represents one of the company’s key markets under its Middle East and Africa strategy.

He explained that OPPO continues to strengthen its investments and support local manufacturing, in line with the government’s direction toward enhancing international partnerships.

He noted that OPPO’s factory represents an investment worth $50 million and currently operates 17 production lines.

The company plans to increase the number of production lines to 20 and reach total production of 2.255 million smartphones during 2026.

Prime Minister Mostafa Madbouly officially inaugurated the factory in October 2025, supporting local manufacturing and the electronics industry.

OPPO Increases Its Store Network in Egypt to 14 Locations

Alongside its industrial expansion, OPPO aims to strengthen its commercial presence and make its products and services more accessible to consumers.

The company announced plans to open five additional stores by the end of 2026, increasing its total number of stores to 14 nationwide.

The new stores are scheduled to open in New Cairo, Alexandria, Mansoura, Giza, and Zagazig.

This step aims to expand the brand’s reach and provide customers across different governorates with an integrated experience.

Imaging and AI Innovations Take Center Stage

OPPO’s pavilion featured a range of interactive activities, allowing visitors to explore the latest smartphones and connected devices.

The activities also included hands-on demonstrations of advanced imaging capabilities and AI-powered creative features.

The Find X10 series took center stage among the showcased products, as one of the tools designed to support content creators and creative professionals.

OPPO’s Strategy Goes Beyond Launching New Smartphones

OPPO’s participation in Cairo ICT 2026 reflects a strategy that extends beyond showcasing the latest technological products.

The company’s strategy combines increased investments, local manufacturing development, an expanded retail network, and support for creativity.

OPPO also aims to enhance user experiences alongside the growth of Egypt’s digital economy and the development of its technology and innovation sectors.