In Strategic Partnership with Somabay and Leading Private-Sector Institutions, Narrative Summit 2026 Brings Its 10th Edition to the Red Sea
Narrative Summit 2026 is set to hold its milestone 10th edition at Somabay on Egypt’s Red Sea coast on October 14, 2026, under the theme “Beyond Reset.” Strong backing from the private sector will support the event, with major companies and institutions taking part, led by Somabay as the Main Sponsor, alongside Ezz Elarab Holding, e& Egypt, SHAMS SOMA by MARAKEZ, TAQA Arabia, and Notchnco, chaired by Engy El-Sabban.
Their involvement highlights the growing role of private sector partnerships in supporting initiatives that contribute to Egypt’s competitiveness and strengthen its presence internationally.
Export will take center stage this year, reflecting its importance to Egypt’s economic ambition and the expansion of local capabilities into international markets. Discussions will also examine the role of industry and manufacturing in building a stronger productive base, supporting sustainable growth, and creating Egyptian brands with regional and international reach that demonstrate the quality of locally made products.
Speaking on the occasion, Ibrahim El Missiri, CEO of Abusoma Developments, stated: “Hosting the 10th edition of Narrative Summit at Somabay builds on our belief in the importance of platforms that bring different stakeholders together around Egypt’s growth opportunities. We see tourism as having an even greater role to play in presenting Egypt to the world by developing destinations and experiences that reflect its potential.”
From the perspective of investment and the private sector, Nina Ezz Elarab, CEO of Ezz Elarab CORE and Board Member of Ezz Elarab Group, emphasised the role of partnership in translating Egypt’s opportunities into tangible economic value, saying: “For decades, Ezz Elarab Group has grown through partnerships built on trust and shared values.
We believe in the importance of effective partnerships in strengthening Egypt’s positioning and supporting sectors capable of creating sustainable value. Narrative Summit is an important platform for exchanging perspectives on how Egypt’s opportunities can become more impactful growth and investment.”
Technology represents another key dimension of this wider agenda. Hazem Metwally, CEO of e& Egypt, shared: “Technology has become an essential factor in the ability of economies and businesses to compete globally.
At e& Egypt, we believe in supporting strategic national platforms such as Narrative Summit, as they help open new avenues for innovation and the application of artificial intelligence, while contributing to the development of a sustainable digital economy that creates new opportunities for growth and strengthens Egypt’s ability to keep pace with the global economy.”
The role of the private sector in shaping Egypt’s physical landscape will likewise form part of this broader discussion. Ahmed Dasha Badrawi, Executive Vice Chairman of MARAKEZ, said: “The private sector is an essential partner in shaping the future of cities and destinations across Egypt by developing projects that create sustainable economic and social value.
Our participation in Narrative Summit reflects our belief in the importance of aligning perspectives around growth opportunities and building an image that reflects Egypt’s true potential.”
That conversation extends to the infrastructure that underpins sustainable economic activity. Pakinam Kafafi, CEO of TAQA Arabia, noted: “Energy security and infrastructure development are fundamental pillars of any sustainable economic growth.
This is why Narrative Summit is important as a platform for putting forward practical perspectives on the requirements of the next phase and the role of the private sector in supporting this transformation and turning economic opportunities into projects and investments with sustainable impact.”
Senior government officials, business leaders, investors, international experts, media figures, and decision-makers from Egypt and around the world will come together to examine the forces shaping Egypt’s economic future and its ability to stand out on the global stage.
Among those attending will be H.E. Eng. Khaled Hashem, Minister of Industry; Sherif Fathi, Minister of Tourism and Antiquities; Amr Moussa, former Minister of Foreign Affairs and former Secretary-General of the League of Arab States; Ambassador Alaa Youssef, Chairman of the State Information Service; Robert Silverman, U.S. Chargé d’Affaires at the U.S. Embassy in Egypt; and Sir Mohamed Mansour, international businessman and Chairman of the Narrative Summit, alongside prominent private-sector voices and decision-makers.
The 10th edition will be held with the support of the Ministry of Industry, the Ministry of Tourism and Antiquities, the Ministry of Investment and Foreign Trade, the Ministry of Finance, the Egyptian Tourism Authority, the State Information Service, and media partners.
Their participation reflects the event’s role in bringing policy perspectives together with private-sector and influential international expertise, while addressing Egypt’s economic, investment, and tourism prospects.
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