EU-funded food campaign

European processed food Excellence on Display: Canned peaches highlighted at Cairo B2B event

European canned peaches made a vibrant debut in Cairo last evening at a high-profile B2B event held at the Triumph Luxury Hotel in Cairo. Hosted from the promotional campaign “PeachTheGreatMENA,” an initiative, co-financed by the EU under the AGRIP SIMPLE 2024 program that aims to boost awareness and demand for European processed peaches in Middle East and North Africa markets,…