B2E platform

Raya Electronics Rolls Out “Raya Elite,” Egypt’s First Integrated B2E Smart Finance and Electronics Shopping Platform

Raya Electronics, a subsidiary of Raya Trade and Distribution under Raya Holding for Financial Investments, has officially launched Raya Elite, Egypt’s first fully integrated smart financing and shopping application designed specifically for corporate employees. The launch represents a strategic expansion of Raya’s digital ecosystem and underscores the company’s commitment to strengthening its Business-to-Employee (B2E) offerings in a rapidly evolving consumer…