Arab creativity global stage

IQOS Supports Creative Talent in the Middle East through the “Creators of Craft” challenge and Cairo Design Week activities

IQOS, one of the leading brands of smoke-free products, is partnering with Vogue Arabia and the Italian design house Seletti; to launch the “Creators of Craft” Design Challenge, an innovative initiative aims to empower and inspire designers in the Middle East to create a modern accessory for the IQOS device that reflects the spirit of local craftsmanship from a contemporary…