Rich Bake Selects Teradix as Strategic Partner for Comprehensive Digital Procurement Transformation
In a move reflecting the accelerating modernization of Egypt’s industrial sector, Teradix, a leading Egyptian SaaS provider of digital procurement and sourcing solutions, announced a strategic partnership with Rich Bake, one of Egypt’s largest bakery manufacturing groups, to expand its initial procurement digitization deployment into a multi-phase, long-term transformation program across Rich Bake’s sourcing operations.
Building on the early success within Rich Bake’s procurement function, the program will scale standardized sourcing workflows, supplier engagement frameworks, governance controls, and performance visibility—enabling faster decision-making and greater transparency across stakeholder teams.
Procurement as a Strategic Growth Lever
As Rich Bake continues expanding its manufacturing footprint and distribution network, procurement has emerged as a key lever for operational efficiency, cost discipline, and long-term resilience.
“Rich Bake is going through a continuous growth and transformation journey,” said Gilbert Hobeika, CEO of Rich Bake. “To support that growth, we needed our internal systems—especially procurement—to evolve with the market. Partnering with Teradix enabled us to build transparency, speed, and structure into our sourcing activities in a way that directly supports our strategic objectives.”
The initiative reflects a broader shift across Egypt’s manufacturing landscape, where companies are increasingly digitizing core operational functions to strengthen competitiveness and governance standards.
From Digitalization to Operational Discipline
The transformation program is designed to drive meaningful operational change—not merely system adoption—by aligning workflows, governance frameworks, and cross-functional collaboration under a unified sourcing model.
Teradix will support Rich Bake across critical sourcing workflows, including RFQs, online and reverse auctions, structured supplier engagement, and performance analytics within a centralized platform that ensures consistent execution across factories and teams.
“What we were looking for was not just automation, but transparency and control across every procurement step,” said Loaay Aly, Supply Chain Director at Rich Bake. “Teradix combined technology with hands-on support and change management, enabling us to manage operational complexity across multiple sites while maintaining speed and efficiency.”
Driving Measurable Business Impact
Teradix’s approach focuses on building scalable procurement operating models through close collaboration with executive leadership, procurement teams, supply chain functions, and technical stakeholders—ensuring adoption, governance discipline, and measurable performance outcomes.
“Our goal is never to simply deploy a system,” said Khaled Aboshady, CEO of Teradix. “We partner with our clients throughout the entire transformation journey—from people and processes to data and technology. With Rich Bake, we are turning digital procurement from conceptual ambition into tangible, measurable business results.”
Future-Focused Innovation Roadmap
Through the Teradix platform and transformation roadmap, Rich Bake aims to enhance supplier transparency, accelerate sourcing cycles through standardized workflows, strengthen competitiveness in negotiated events—including reverse auctions—and improve reporting visibility to identify savings opportunities.
Future roadmap phases may include AI-enabled supplier discovery, sourcing optimization capabilities, surplus inventory monetization models, and expanded supplier collaboration frameworks—laying a scalable foundation for continued innovation.
The partnership aligns with Teradix’s broader vision of delivering locally built, globally competitive procurement technology tailored to enterprise needs across Egypt and the wider region.
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