LMD’s Cairo Design District Announced as the Main Sponsor of ‘Forever Is Now’ at the Pyramids
Landmark Developments (LMD), Egypt’s leading real estate developer, has been announced as the Main Sponsor of the fifth edition of Art D’Égypte’s ‘Forever Is Now’ through its flagship project, Cairo Design District (CDD). The announcement was made during a press conference held at the St. Regis Cairo, unveiling this year’s theme, introducing world-renowned participating artists, and highlighting the collaborative vision between LMD, CDD, and Art D’Égypte to position Egypt as a global cultural and creative force.
Now in its fifth year, Forever Is Now is the iconic international art exhibition held annually at the Pyramids of Giza, creating dialogue between heritage and contemporary artistic expression. Since its inception, the exhibition has welcomed more than 3 million visitors, launched over 140 community engagement programs, and reached an online audience of more than 3 billion worldwide.
As Main Sponsor, LMD reinforces its role as a cultural thought leader that goes beyond traditional real estate development. Through CDD, Egypt’s first dedicated design district, the company is creating a destination that merges design, culture, and innovation, aligning with global creative hubs from Dubai to Paris and New York, serving as the physical embodiment of LMD’s philosophy to blend real estate with culture, and cementing its position as Egypt’s gateway to the global creative economy.
“Our involvement in ‘Forever Is Now’ through Cairo Design District is a natural continuation of our vision to shape places that are defined as much by culture and creativity as they are by buildings,” stated Eng. Amr Sultan, CEO of LMD. “This sponsorship demonstrates how real estate can become a platform for dialogue, inspiration, and global connection, values that lie at the core of CDD as Egypt’s first design district.”
For Art D’Égypte by CuturVator, the collaboration highlights the role of private sector partnerships in advancing Egypt’s cultural presence. “‘Forever Is Now’ has always been about connecting Egypt’s heritage with today’s most forward-looking creative voices,” shared Nadine Abdel Ghaffar, Founder of Art D’Égypte by CulturVator. “Having LMD and Cairo Design District as the main sponsors expands this vision, showing how design and cultural innovation can shape communities and create lasting impact both locally and internationally.”
The sponsorship also builds on LMD’s recently announced two-year strategic partnership with Art D’Égypte by CulturVator, which will see a series of co-branded cultural activations across the company’s destinations, including One Ninety, Zoya, and Cairo Design District. As the developer of CDD, LMD is shaping the future of New Cairo’s urban and cultural landscape, embedding culture and design as core drivers of sustainable estate value.
Embedding art and design into its projects allows LMD to help shape Egypt’s future through destinations that are experiential, lifestyle-driven, and globally connected. ‘Forever Is Now’ serves as a milestone in this journey, reinforcing CDD’s role as Egypt’s gateway to the global creative economy.
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