Intella Raises $12.5M Series A Led by Prosus to Scale Arabic AI Speech Technologies

مريم ماهرالثلاثاء 2 سبتمبر 2025

Intella, the market leader in dialectal Arabic speech intelligence, announced it has raised $12.5 million in an oversubscribed Series A round led by Prosus, with participation from 500 Global, Wa’ed Ventures, Hala Ventures, Idrisi Ventures, and HearstLab, the investment arm of Hearst Corporation. This brings Intella’s total funding to over $16.9 million.

Accelerating Arabic AI Innovation

The funding will fuel Intella’s mission to build AI models and tools tailored to Arabic dialects, expand its product suite, and strengthen its go-to-market teams in Egypt and Saudi Arabia to meet the surging demand across the MENA region.

Leadership in Arabic Speech Technologies

Founded in 2021 by CEO Nour Taher and CTO Omar Mansour, Intella has become a pioneer in Arabic speech services, offering enterprise-grade transcription, analytics, and AI-powered conversational tools covering more than 25 dialects. Its proprietary speech-to-text models reached a world-record accuracy of 95.73%, enabling enterprises to deliver localized, human-like conversations at scale.

“Our vision has always been to bridge the gap between global AI advancements and the Arabic-speaking world,” said Nour Taher, CEO of Intella. “This funding led by Prosus validates our market leadership and accelerates our mission of turning customer conversations into strategic assets.”

“This round is a catalyst for our product roadmap,” added Omar Mansour, CTO of Intella. “We are building Arabic-first conversational agents capable of multi-turn dialogue and contextual understanding—transforming how enterprises engage with their customers.”

Investor Perspective

Robin Voogd, Head of Middle East Investments at Prosus Ventures, said: “Arabic is the fifth most spoken language globally, yet Arabic AI has lagged due to linguistic complexity and limited high-quality data. Intella is changing that, and we are excited to support their mission of building AI locally for the Arabic-speaking world.”

Commercial Expansion with Ziila

Intella recently introduced Ziila, its Arabic-born digital human, in partnership with Jumia, Africa’s largest e-commerce platform. The new voice-ordering feature showcases Ziila’s ability to handle complex dialects in real-world environments.

With this funding, Intella will:

Deepen enterprise capabilities by integrating Ziila with its intellaCX analytics platform.

Accelerate regional expansion in Egypt and Saudi Arabia to support finance, telecom, and government clients.

Drive innovation in Arabic-first AI, pushing the boundaries of dialectal understanding and widening its accuracy gap over global competitors.

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مريم ماهرالثلاثاء 2 سبتمبر 2025

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