“Together. For Family”
Chery International User Summit 2026 Brings Families Worldwide Together
Chery International User Summit 2026 will take place at CHERY Brand’s headquarters in China. As a core automotive brand of Chery Group, CHERY Brand will bring the theme “Together. For Family” to life through product experiences, technology showcases and user events shaped around family mobility and everyday life.
At the 2025 Chery International User Summit, CHERY Brand showcased its latest advances in CSH (Chery Super Hybrid), safety, intelligent mobility and new products, with a focus on technological innovation and user co-creation.
A diverse programme of product experiences and user exchanges also strengthened the participation of users worldwide. In 2026, CHERY Brand will focus more closely on the real lives of families worldwide.
Experiences centered on intelligent parking, safety validation and interior space, together with opportunities for global users to connect, will show how “For Family” translates into different aspects of family life.
Product and Technology Experiences at the Forefront
Centered on everyday family mobility, this year’s summit will use hands-on experiences and real-world demonstrations to showcase CHERY Brand’s product and technology capabilities across different scenarios.
Multi-model test drives will combine venue-based experiences with off-road test drives, allowing participants to experience each vehicle’s handling, comfort and performance across a range of road conditions.
The CHERY SIVP (Super Intelligent Valet Parking) experience will incorporate frequent family scenarios such as pick-ups and drop-offs and shopping, giving participants first-hand experience of assisted parking and vehicle summoning for the return journey.
Built around “Safety. For Family”, the CHERY Brand Safety Challenge will include a publicly observed full-vehicle crash test to demonstrate structural and occupant-protection performance under specified conditions. Real-life safety stories from Guardian Club members around the world will further illustrate the practical value of safety technology for family mobility.
Bringing Together the Voices of Families Worldwide
Reflecting the real lives and experiences of families worldwide, CHERY Brand Night will use family theatre to share stories of everyday urban life, evolving mobility needs and journeys made together around the world.
New models will also make their global debuts as part of these family stories. Families selected through the global Happiness Family campaign will join KOC representatives from around the world at CHERY Brand’s headquarters in China for CHERY Brand Night.
Through user stories and the KOC Forum, families from different markets will bring their experiences, ownership insights and real needs to the event, enabling users worldwide to play a more direct role in CHERY Brand’s conversations about products, mobility and family life.
Expanding New Product and Ecosystem Experiences
During the summit, CHERY Q will be presented to global media and users, accompanied by a dedicated experience programme. As a new addition to CHERY Brand’s all-electric product portfolio, CHERY Q will gain further global exposure at the event and open up new possibilities for the brand’s expanding all-electric line-up.
The summit will also feature activities focused on advanced technology, sustainability and global user co-creation. Through richer technology experiences, public-interest initiatives and user engagement, the programme will highlight CHERY Brand’s continued exploration of the mobility ecosystem and its connections with users worldwide.
Under the theme “Together. For Family”, CHERY Brand will welcome families from around the world to CHERY Brand’s headquarters in China for a shared gathering dedicated to global family life.
